Today’s consumers are more skeptical than ever. They crave authenticity and often demand it from the companies they buy from. Today’s most successful B2B and B2C organizations across many industries have learned to meet this expectation head-on.
When your company comes across as authentic and trustworthy, it helps you build strong, lasting relationships with customers and clients. To help you achieve this, eight members of Young Entrepreneur Council offered their top tips for how to be more trustworthy to your customers.
1. Be Human First And Foremost
Is it too much to ask to be a human? Companies often create unnecessary complexity in their customer interactions. For example, it’s often impossible to find a contact phone number or email address, and instead customers are asked to page through a huge FAQ to find answers to their questions. For important clients, I give them my phone number and we text back and forth to solve problems quickly. – David Boehl, TravelSite.io
2. Showcase Your People
People trust people, not companies, so show them why they should trust the people behind your brand by showcasing the expertise of the leaders on your team. This can be through blog posts, guest contributed articles, podcast interviews, etc., but find ways to allow leaders on your team to share their expertise with your audience as a way to build trust. – Kelsey Raymond, Influence & Co.
3. Demonstrate Transparency
Put simply, be authentic and transparent as a brand. Customers can usually tell when a brand is not being authentic due to mixed or low-value messaging, and a lack of transparency is oftentimes the first negative hiccup a customer hits with any brand. For example, if you’re having significant shipping delays, it’s important to be clear and upfront during the checkout process rather than after. – Fehzan Ali, Adscend Media LLC
4. Connect With Customers In Real Time
Communication is key. If you have a brick-and-mortar business, find opportunities to connect with locals by participating in nearby events. If you’re a web-based business, have an active social media presence and try to do regular livestreams on Facebook, Twitter or Instagram. This is the best way to show potential customers that you’re a real and trustworthy person. – Bryce Welker, Testing.org
5. Highlight Reviews
The biggest thing you can do is share testimonials from your clients and/or have reviews of your product. There is a reason the “5-star review” system is so incredibly important for restaurants on Yelp or a product on Amazon. Nobody wants to be the “first.” They want to rely on others to test first, before they make the emotional and financial commitment. – David Brickley, STN Digital
6. Provide Factual, Accurate Information
Show that your research and ideas are founded on a solid data basis. Make sure your information is up to date, comes from reputable sources and is compatible. Keep numbers and ambiguous remarks to a minimum. When possible, be precise and utilize proof to back up your claims. If your claims and figures appear shady, you will appear shady as well. – Baruch Labunski, Rank Secure
7. Deliver What You Say You’ll Deliver
It’s not about “coming across” as a trustworthy brand. It’s about being a trustworthy brand. Deliver what you say you will deliver. Clearly show exactly what you offer—don’t dress it up too much. Fix your mistakes fairly and as quickly as possible. Behave like your ideal self. Be the type of leader you truly admire. Your aura and influence will illuminate the best in your team. – Tyler Bray, TK Trailer Parts
8. Personalize Your Marketing
The more you can personalize your marketing, the more people will connect with your brand and trust it too. Do small things like sending emails where you address readers by their first names. Or, when the opportunity appears, reach out to individual customers and ask them about their experience with your brand. Such personalized gestures go a long way toward building goodwill and trust. – Syed Balkhi, WPBeginner