By Libby Rothschild, CEO of Dietitian Boss; follow on LinkedIn.
For registered dietitians, upping their income and revenue is often easier said than done. Traditionally, if a clinical dietitian wanted to increase revenue for their practice, they would need to get a raise or work more hours (i.e., see additional clientele). Sounds easy enough, until you realize that there are only so many appointments that can fit inside of a week. Trying to bring in additional revenue through the number of clients alone is a quick way to burn ourselves out. Luckily, there are several passive income options that clinical dietitians should be exploring.
Passive income is revenue you can earn while focusing on other vital aspects of your career. Successful passive income operations aren’t just good money makers; they can also double as competitive marketing strategies online for potential clients. While passive income opportunities may take time, energy and even money to initiate, the early-stage legwork is well worth the payoff that follows.
Crafting Nutrition Programs Online
As a clinical dietitian, you are likely already sharing valuable knowledge with your clients online, such as e-books, videos, blogs and emails. These crucial informational tools are ripe with the potential to earn passive income. Using these tools you have already created to build a quality nutritional online program for clients is a straightforward way to market and bring in additional income. Your food and nutrition knowledge is valuable, and people will pay to take advantage of your expertise.
These potential programs you create can be used as a stream of information given to your clients in a concise order, allowing them to be guided with your expertise via meal plans, courses, memberships, videos, documents and e-books over the course of time. Your clients will enjoy the amount of valuable information they’re given and the way in which they receive it.
If you’ve never created a nutrition program before, take a moment to consider that less is more. Putting out multiple programs with differing quality for a range of price points can be very time-consuming. Instead, put your energy into creating a simple (and rapidly digestible) nutrition program that you believe is the most valuable to your clientele. Consider who your clients are, what their goals might be and what answers and information they need to reach their unique nutrition outcomes.
Creating Online Content For Your Nutrition Practice For Purchase
E-content can have a multitude of uses that can significantly benefit your skill set, level of fulfillment and wallet. By using your professional expertise, you can create high-quality e-content that will be deemed essential by current and potential clients. Your e-content can be made available for download for either a purchase price or perhaps contact information, such as an email address or subscription. E-content can bring in potential clients and provide additional marketing by requesting contact information. Some examples of potential e-content are:
If you have never created an e-book before, don’t let yourself be intimidated. Crafting your specialized e-book can be done using online tools such as Canva. These tools provide affordable (or free) templates and are easy for those who may not have design knowledge. Utilizing these tools can help you create passive income that can significantly impact your financial future while still providing essential content for your clients.
Hosting Online Educational Services And Webinars For Purchase
Your professional knowledge, expertise and voice hold significant value, and your clients will pay to access it. Holding online webinars for pay-per-access is an ideal way to teach your valued clients important information, but it also can be a steady flow of revenue. A webinar or web series can focus on a specific subject that you want to educate your clientele on or perhaps provide new or additional information about. Video series can be filmed beforehand and then posted to your blog or website, and interactive classes and webinars can be helpful on a multitude of platforms, such as Zoom. Your webinars can be bundled with your e-content in order to show different educational bundles at a range of price points.
A web series, coupled with e-content, may be ideal for beginner clients who are just starting their nutrition journey. Some clients can be hesitant and intimidated by beginning their health focus, and online resources are the way the majority of us begin gathering information.
It should also be noted that by creating websites and content, you have crafted a space where you could cash in on ad income. Any traffic that your website generates can bring you potential clients and e-content sales, but it can also make you money by the number of people who see the advertisements featured on your web page.
Now that you have an idea about the potential passive income your professional expertise holds, you can pursue any of the above options that sound appealing to you or, perhaps, all of them. Once these online tools are created and put into place, they hold the capability of generating income while you are working as a clinical dietitian.